Riverview FL. Small Business SEO Tips

Learn How-To Do 2019 SEO For Small Businesses In Riverview FL.

Last Updated (9/27/2019) by Cyber Reach SEO




2019 Riverview FL Local SEO Guide For More Tampa Bay Online Exposure



Checklist And SEO Guide



small business woman in Riverview fl (1).jpg





Do These Simple Things And Get More Local Riverview Exposure Online


Step By Step Things That Riverview Businesses Can Do To Get Higher Local Search Engine Visibility. DIY SEO Tips For Entrepreneurs In Hillsborough County





“Things To Do For Your Local Riverview Business”





You Can Do These SEO Tips For More Tampa Bay Local Web Visibility.

[1]  Set-Up And Verify A Google My Business Account

  • https://business.google.com




[2]  Complete Your Entire Google My Business Profile. [After Verification]

  • Choose proper categories

  • List your service areas or location

  • List days you are open

  • Add operating hours

  • Add your local phone number

  • Add your web address

  • List your services

  • Fill out the description, Use keywords and local info

  • Add photos and videos, try to add as many Geotagged images as possible. Add interior, exterior, and even 360 view. Use This GEO Tag Tool

  • Create GMB posts, and link back to your service pages in the post call to action button.

  • Your Name, address, and phone number (NAP) must be consistent everywhere.


Example 360 Photo Of Foundation Coffee Co. Taken With Our 360 Camera




[3]  List Your Name, Address, And Number The Same Everywhere Online - Be Consistent And Exact.


[4]  List Local Area Codes - No 1 (800) Toll Free Numbers.


[5]   Build Local Citations on Yellow Pages, Foursquare, and Yelp. 


[6]   Join Local Social Media Groups, such as Facebook, Alignable, and Meetup


[7]  Join Alignable – It’s a local business networking website. Great for b2b leads and local networking



[8]  Join Your Local Chamber Of Commerce



[9]  Get Customer Google Reviews And Respond To The Reviews - Responding To Reviews Helps Your Google Rankings.



[10]  Set-Up A YouTube Account And Make Videos That Target Local Issues


Include "city/town" In Video Title Names

  • Include "city/town" In Video Description And Tags

  • Look At High Ranking Riverview Videos On YouTube For Local Topics And Put Their YouTube Channel Name On Your Video Tags.

  • Encourage Customer Interaction By TELLING THEM TO COMMENT On Your YouTube Video in the Comments.



[11]  Get Google Reviews And Respond To Reviews (Google My Business). Tell customers to list exact services in the reivews. 

  • Keywords in reviews helps you show up in more local searches

  • Try to get customers to be as specific as possible in reviews. (ex. Installed standby house generator)

  • The more positive reviews, the higher you show in local search.




Hint: Stay Updated With SEO Tips By Joining Our Newsletter






Things To Do To Your Business Website For Local SEO


SEO Tips For Small Business Websites, Local Search Engine Optimization That You Can Do



[12]  Get A Site That Is Secure. You want "https," not "http."



[13]  Your Website Must Be Mobile Friendly, it must be responsive for viewing on cell phones.


[14]  Your Website Should Be Fast And Load In Under 2 Seconds.



[15]  You should include "Riverview FL" somewhere in the website title, along with Tampa Bay Related Term.




[16]  Include "Riverview FL" In The Website Description.

  • Your Name, Address, And Phone Number On Your Website Must Be Consistent And Match Anywhere Else Online You May Have Listed Your Business Information.



[17]  Create unique content for every page on your website, Include Local Data And Information such as landmarks, roads, and nearby towns close to your location.

  • Make sure no two pages on your website are about the same exact thing, if this happens Google will only pick one of the pages to appear in search results for the target term. 

  • Each page on your site must target a separate main keyword, if you present Google two pages targeting the same term, Google will only pick one to show in search for that term and it’s not always the best page that will be picked. 

  • In many cases, a service page will be targeting the same keyword as a home page, this will make the service page and the homepage fight each other to appear for a search term such as “electrician Riverview FL”. A fix would be to make the home page target “electrician Riverview FL” and the service page to target “hire affordable electrician Riverview FL”. 




[18]  Embed A Google Map Of Your Location On Your Website. This helps for local search engine optimization.



[19]  Include These 4 Pages On Your Website and include your business contact info on all of the pages. 

  1. About Us

  2. Contact Us

  3. Privacy Policy

  4. Terms Of Service



[20]  ADVANCED: Learn About Schema Markup And How To List Your Business Information On Your Website Using local business schema markup - You can email cj@cyberreachseo.com if you have any questions.

  • Schema is a code that is inserted into parts of your website code. With JSON-LD Schema in your web code, search engines get a better understanding as to your location and business type. 

  • There are many SCHEMA code generators online that you can use if you are not sure how to do the coding. Just Google “Local Business JSON-LD Code Generator”

Example of Local Business JSON-LD Markup



[21]  There are 3 T's For Search Engine Optimization. Trust, Traffic, And Topic. You Must Get Google To Trust Your Site, You Must Get Web Traffic, And You Must Have A General Topic For Your Brand Online. 


Here are some things you can do to satisfy the “3 T’s” of SEO. 


  • TRUST: Having "https" And Not "http."

  • TRUST: Using A SSL Security Certificate.

  • TRAFFIC: Getting People In Town To View Your Site.

  • TRAFFIC: Tell Your Customers To Go To Your Site And Leave Reviews.

  • TOPIC: Make It Clear What Your Brand Is About.

  • TOPIC: Build A Site That Has Authority Online



[22]  Make A Customer Review Page On Your Site And Use It To Generate Reviews From Customers. 

  • You can add a direct link to your Google My Business, Yelp, or even HomeAdvisor to generate reviews.



[23]  Link Your Website To All Of Your Social Media Profiles, even your YouTube Channel. Also link your website to your Google Places URL

  • Think of all of your online assets as a web, with each one linking to another. You want to link across all of your online websites, social profiles, and blogs. 

  • All of your online assets should create a network for your business entity, with each one linking to your other accounts. You want to create a network connected by links. 




[24]  When Uploading Images To Your Google My Business And Your Website, Change The Photo File Names To Include "Riverview FL" and “Your Business Type”.

  • Geo-Tagging your images also helps. 

  • https://www.geoimgr.com/ is a free and easy tool to help Geotag any of your images. 




[25]  Add Keywords To Your Website Content, Make Sure To Use Riverview FL related terms and add your "city/town"

  • Add Hyper-Local Local Terms such as local landmarks, neighborhoods, or even roads.

  • Do Not Overuse Keywords, Aim For Under 2% Of Your Target Terms.

  • You can use Google My Business categories for keyword ideas.




[26]  Try To Use Your "city/town" And “Riverview FL” In The First 100 Words Of The First Paragraph Of Your Website.

  • You want your related search terms and Riverview FL visible on your website before a person starts scrolling down - This helps both search engines and people. 



[27]  Find keywords that will bring in high converting customers, customers that are buying and not just browsing. Use sales terms so that your website is viewed as selling electrical services vs. providing information about electrical services. 


Use Sales Intent Keywords:

  • Purchase

  • Best Prices

  • Affordable

  • Get A Quote

  • Does Insurance Cover

  • Are There Grants For



Using sales intent keywords will get people on your site who are in need of electrical repair vs. people just browsing electrical content online. Sales operators also helps Google understand that your website is about selling a service vs. just providing information. 




Add buyers intent to your website, Include The Terms "Get a quote," "Purchase," And "Prices" In Your Website Title And Content. Using Purchasing Search Operators Tells Google Exactly What The Purpose Of Your Site Is About. 




[28]  Start Blogging To Generate Web Traffic And Connect With Your Customers, Blog About Your products or Services.

  • You can blog about local issues that deal with your type of services

  • Make sure all of your blogs are Riverview FL related, do not go off the topic of your main  services because if you do you can damage the theme of your overall website. 

  • Here is a Riverview Small Business Blog that you should check out.




[29]  Try To Build Back-links Pointing To Your Website From Other Riverview FL Related Websites.

  • Backlinks are links on other web pages that lead to your page

  • Aim to get back-links that are from Riverview area websites

  • You can even get backlinks from other local businesses




[30]  Use natural sounding language in your content to get found by people searching for electricians using Siri, Alexa, And Google Home.

  • Voice search is growing so if you type you content the way people talk, you will have better chances of showing up in search results by people using voice to search. 



[31]  Add written driving directions to your location, you can use Google Maps to set this up.

  • Written driving directions on your web-page send search engines local relevance si



    If you have any questions or need some advice about anything in this checklist please email cj@cyberreachseo.com




Add Localization To Your Target Phrases





For any key word combinations you could add localization signal such as nearby towns of neighborhoods. Listing specific landmarks , roads, or even other locally related terms to your target search phrases is a powerful way to capture nearby people looking for your services. 





Local SEO Tips

Focus On:

  • Localization

  • Proximity Based

  • Add local landmarks and roads









Professional Tips To Add Local Relevance Signals To Your Website


The Best SEO Tips For Local Proximity Searches



On-Page Website Ideas That Send Localization Signals To Google






Page Title:
Use Brand Name + Keyword + Location close together.

 

Meta Description:
Use keyword + location with variations





H1:
Use 2nd keyword (or category) + Riverview
Example H1 Tag:
Riverview’s Top Small Business




H2:
Use variations and longtail keywords
Example H2 Tag:
We are the most affordable business near your location. 





Recommended Strategies For H2 and H3 






Make a Bulleted  list of Google My business categories that link to inner service pages.







You get the idea, you should design pages targeting specific Google My Business categories and them make a list of those categories on your page. 





Picture Alt Text:
Use Riverview FL Related Keyword or variation




Example Picture Alt Text:
Local SEO Consultation in Riverview






Use YouTube:

Add A YouTube Video About [Your business + Riverview, FL]





YouTube Video Embed:

(You can design a YouTube video to use on your website)




YouTube Title:

Title should be locally relevant and include co-occurrence. 






Add Your Business Address:

Add your exact address to your web-page. 





Example:

Cyber Reach SEO
Email: cj@cyberreachseo.com
Phone: 813-374-1106
Url: https://www.cyberreachseo.com
13923 Felix Will Rd
Riverview , FL 33579








Next, add a link from your address to your Google My Business profile



Add Business Hours And Local Phone Number 


Hours: (By Appointment Only)

Saturday 9:00AM - 5:00PM

Sunday     9:00AM - 5:00PM

(813) 708-8055

 


Write a geo-relevant paragraph about your location.
Example City, County and Region:

Big Bend Company is located in Hillsborough County just east of I-75 in Riverview Florida. Our family owned business serves all over Riverview and bordering towns such as Apallo Beach and Ruskin. 






Add Written Driving Directions (2-4)

Use Google Maps For This





  1. Open Google Maps

  2. Click the directions tab

  3. Choose a local starting point (anywhere in town)

  4. Type your business address

  5. Click on the “details” tab

  6. Literally copy and paste the driving directions onto your website





Driving Directions Example





Starting Point:

Riverview High School
11311 Boyette Rd, Riverview, FL 33569





  1. Continue to Balm Riverview Rd

  2. Head northeast

  3. Turn left toward Balm Riverview Rd

  4. Turn right toward Balm Riverview Rd

  5. Continue on Balm Riverview Rd to Clement Pride Blvd

  6. Turn left at the 1st cross street onto Balm Riverview Rd

  7. Turn right onto Big Bend Rd

  8. Continue on Clement Pride Blvd. Take Ambleside Blvd to Felix Will Rd

  9. Continue on Clement Pride Blvd. Take Ambleside Blvd to Felix Will Rd

  10. Turn left onto Ambleside Blvd

  11. Turn right at the 2nd cross street toward Felix Will Rd

  12. Turn right onto Felix Will Rd

  13. Destination will be on the right





You should add about 2 - 4 driving directions to your website, use any location in your town as the starting point. This helps drive local relevance to the search engines. 








Add Local Outbound Google Maps Links:
Include 2 - 4 Google Maps links to other attractions in your town.


Example Local Outbound Links:
Big Bend Rd: https://goo.gl/maps/esdLTU5LUHM2

Riverview Chamber Of Commerce: https://goo.gl/maps/wkdZNAS4E7S2





You can do this very easily





  1. Open Google Maps

  2. Type a local location in the search bar and click “enter”

  3. Click the share button

  4. Click the “copy Link” text or use your mouse to copy the text

  5. Paste the link code somewhere on your website as a outbound link






Link To Your Review Sites


Add links to review sites on the location page. Use reviews such as HomeAdvisor, Yelp, or even your Google My Business reviews.





Make Money By Using Intent Based Search Terms



Appearing for search terms such as “electrician Riverview” is great but there also intent based keywords that you should aim to capture. If you capture search intent with the way you structure your content, you will be shown for a lot of other terms related to someone at the purchasing end of the search funnel. 







Search Intent Examples: 





“WHAT CUSTOMERS MAY ASK GOOGLE”





Customer types: “electrician Riverview Fl” 





WHAT CUSTOMERS MAY BE LOOKING FOR 

They may just be doing research or browsing.





-






“WHAT CUSTOMERS MAY ASK GOOGLE”







Customer Types: “Do I need a permit to get a whole house generator installed in Riverview Fl?”  





WHAT CUSTOMERS MAY BE LOOKING FOR 

Intent based match that someone looking to get a generator installed, they are at the end of the purchase funnel and ready to spend money. 





Takeaway: Use the second example as a blog topic to capture search intent. 







Additional Cyber Reach SEO Resources That Can Help You Grow Your Electrical Business. 





Twitter: https://twitter.com/cyberreachseo

Instagram: http://instagram.com/cyberreachseo

YouTube: https://www.youtube.com/channel/UClCJ49nwIbIAikt9NJNvGzw

Medium: https://medium.com/@cyberreachseo

Facebook: http://www.facebook.com/cyberreachseo






Main URL: https://www.cyberreachseo.com

GMB CID: https://www.google.com/maps?cid=4292264137425391254

GMB Business Site: https://cyber-reach-seo-riverview.business.site

GMB Link: https://g.page/cyber-reach-seo

GMB Places URL: https://www.google.com/maps/place/Cyber+Reach+SEO/@27.7979717,-82.3120934,12.54z/data=!4m5!3m4!1s0x88c2d6a02bc4f323:0x3b912f7dd9638e96!8m2!3d27.78074!4d-82.3053802

Bit Link: http://bit.ly/2kIouST





http://riverview-fl-seo-company.com

These were some of the most basic tips for Local SEO, our paid SEO plans go more into detail and employ more powerful and highly effective local marketing strategies. These SEO Tips are a great start for someone starting a business in the Tampa Bay area.


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