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How To Get More Local Customers With SEO

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How To Increase my Local Online Visibility?

by: Cyber Reach SEO - last updated 12/30/2018

For business owners to know how to get more local customers looking for services?

Following These Steps Will Help Grow Your Business Both Locally And Online.

Are You Ready? Let’s Dig In!

[1]  Set-Up And Verify A Google My Business Account

  • Google My Business is absolutely necessary to getting found in proximity based search requests.

  • Choose “your business type” as your primary category

[2]  Complete Your Entire Google My Business Profile. [After Verification]

  • Choose proper categories

  • List your service areas or location

  • List days you are open

  • Add operating hours

  • Add your local phone number

  • Add your web address

  • List your services

  • Fill out the description, Use keywords and local info

  • Add photos and videos, try to add as many Geotagged images as possible. Add interior, exterior, and even 360 view.

  • Create GMB posts, and link back to your service pages in the post call to action button.

  • Your Name, address, and phone number (NAP) must be consistent everywhere.

  • Start directing people to your new Google My Business profile to get positive reviews, this is very important!

[3]  List Your Name, Address, And Number The Same Everywhere Online - Be Consistent And Exact.

[4]  List Local Area Codes - No 1 (800) Toll Free Numbers.

[5]   Build Local Citations on Yellow Pages, Foursquare, and Yelp. Get on Home Guide, Home Advisor Pro, Angie's List & Yelp. Get on Home Guide, Home Advisor, Angie's List & Thumbtack. Aim For Niche Specific Directories. (The directories listed here are an example of home services based businesses)

You can use tools such as Brightlocal to build citations or you can use search operators to build them yourself.

Use These Search Operators To Build Citations Manually Yourself

  • “your business type” inurl:directory

  • “your business type” intitle:directory

  • “city” intitle:directory

  • “your business type” + “submit site”

  • “city” + “directory”

  • “submit my site = “city”

  • “city” + “directories”

Synup is a great option to get citations created.

Pro Tip: After building local citations to sites such as citysquares and other local directories, it’s a good idea to send links to those directory sites. You can send back-links to directory sites without worrying about your main site getting hit with a penalty. Getting back-links to your citation sites will help build up your domain authority and increase the chances of your local citation sites getting ranked themselves in local search results.

  1. Build citation sites

  2. Build links to those citation sites

  3. The citation sites will get ranked in search

  4. The citation sites will drive domain authority to your main page

[6]   Join Local Social Media Groups, such as Facebook, Alignable, and Meetup

[7]  Join Alignable – It’s a local business networking website. Great for b2b leads and local networking

  • Alignable is great for business-to-business networking.

[8]  Join Your Local Chamber Of Commerce

[9]  Get Customer Google Reviews And Respond To The Reviews - Responding To Reviews Helps Your Google Rankings.

  • You can also appear in more local search results by what people say in your Google reviews, use Google reviews for more proximity based search traffic.

[10]  Set-Up A YouTube Account And Make Videos That Target Local Issues and topics

  • Include "city/town" In Video Title Names

  • Include "city/town" In Video Description And Tags

  • Look At High Ranking Videos On YouTube For Local Topics And Put Their YouTube Channel Name On Your Video Tags.

  • Encourage Customer Interaction By TELLING THEM TO COMMENT On Your YouTube Video in the Comments.

[11]  Get Google Reviews And Respond To Reviews (Google My Business). Tell customers to list exact services in the reviews.

  • Keywords in reviews helps you show up in more local searches

  • Try to get customers to be as specific as possible in reviews. (ex. Installed standby house generator)

  • The more positive reviews, the higher you show in local search.

  • Add a Review Us On Google link on your main site navigation

[WATCH KEYWORDS IN REVIEW VIDEO] How keywords in reviews help:

Things To Do To Your Local Business Website

How to get more online sales?

[12]  Get A Site That Is Secure. You want "https," not "http."

[13]  Your Website Must Be Mobile Friendly, it must be responsive for viewing on cell phones.

[14]  Your Website Should Be Fast And Load In Under 2 Seconds.

[15]  You should include "city/town" somewhere in the website title, along with your business type or Related Term.

[16]  Include "city/town" In The Website Description.

  • Your Name, Address, And Phone Number On Your Website Must Be Consistent And Match Anywhere Else Online You May Have Listed Your Business Information.

[17]  Create unique content for every page on your website, Include Local Data And Information such as landmarks, roads, and nearby towns close to your location.

  • Make sure no two pages on your website are about the same exact thing, if this happens Google will only pick one of the pages to appear in search results for the target term.

  • Each page on your site must target a separate main keyword, if you present Google two pages targeting the same term, Google will only pick one to show in search for that term and it’s not always the best page that will be picked.

  • In many cases, a service page will be targeting the same keyword as a home page, this will make the service page and the homepage fight each other to appear for a search term such as “your business type + Riverview FL”. A fix would be to make the home page target “your business type + Riverview FL” and the service page to target “hire affordable your business type + Riverview FL”.

You can check for keyword cannibalization with this search operator, the page on your site that shows up the highest is the one Google deems most relevant for your target phrase.

  1. Use the search operator - [site:yourdomainname.com your target keyword]. Enter your domain name after site:, leave a space and then enter your target keyword.

  2. The page that shows up the highest in the results is the page on your site that has authority over your target phrase.

  3. If your homepage is shown over your service page for a target service keyword, your homepage is cannibalizing your service page.

  4. You have to change the target phrase of your service page or de-optimize your home page for the target service page term, you want people landing on the service page for your particular service.

  5. If you get stuck and have a hard time getting the home page not to show up over the service page, try adding keyword strings to the service page such as hire, get prices, the best, etc.

[18]  Embed A Google Map Of Your Location On Your Website.

[19]  Include These 4 Pages On Your Website and include your business contact info on all of the pages.

  1. About Us

  2. Contact Us

  3. Privacy Policy

  4. Terms Of Service

[20]  ADVANCED: Learn About Schema Markup And How To List Your Business Information On Your Website Using local business schema markup - You can email cj@cyberreachseo.com if you have any questions.

  • Schema is a code that in inserted into parts of your website code. With JSON-LD Schema in your web code, search engines get a better understanding as to your location and business type.

  • There are many SCHEMA code generators online that you can use if you are not sure how to do the coding. Just Google “Local Business JSON-LD Code Generator

  • Not sure if your site has SCHEMA code, use the Google Structured Data Testing Tool.

[21]  There are 3 T's For Search Engine Optimization. Trust, Traffic, And Topic. You Must Get Google To Trust Your Site, You Must Get Web Traffic, And You Must Have A General Topic For Your Brand Online.

Here are some things you can do to satisfy the “3 T’s” of SEO.

  • TRUST: Having "https" And Not "http."

  • TRUST: Using A SSL Security Certificate.

  • TRAFFIC: Getting People In Town To View Your Site.

  • TRAFFIC: Tell Your Customers To Go To Your Site And Leave Reviews.

  • TOPIC: Make It Clear What Your Brand Is About.

  • TOPIC: Build A Site That Has Authority Online

[22]  Make A Customer Review Page On Your Site And Use It To Generate Reviews From Customers.

  • You can add a direct link to your Google My Business, Yelp, or even HomeAdvisor to generate reviews.

[23]  Link Your Website To All Of Your Social Media Profiles, even your YouTube Channel.

  • Think of all of your online assets as a web, with each one linking to another. You want to link across all of your online websites, social profiles, and blogs.

  • All of your online assets should create a network for your business entity, with each one linking to your other accounts. You want to create a network connected by links.

[24]  When Uploading Images To Your Google My Business And Your Website, Change The Photo File Names To Include "city/town" and “Electrician”.

  • Geo-Tagging your images also helps.

    GeoImgr is a free and easy tool to help Geotag any of your images.

[25]  Add Keywords To Your Website Content, Make Sure To Use your type of business related terms and add your "city/town"

  • Add Hyper-Local Local Terms such as local landmarks, neighborhoods, or even roads.

  • Do Not Overuse Target Keywords, Aim For Under 2% Of Your Target Terms.

  • You can use Google My Business categories for keyword ideas.

  • Need keyword ideas, you can use Keyword tool io or even uber suggest.

[26]  Try To Use Your "city/town" And “your business type” In The First 100 Words Of The First Paragraph Of Your Website.

  • You want your business related search terms and city/town visible on your website before a person starts scrolling down - This helps both search engines and people.

[27]  Find keywords that will bring in high converting customers, customers that are buying and not just browsing. Use sales terms so that your website is viewed as selling something vs. providing information about electrical services.

Use Sales Intent Keywords:

  • Purchase

  • Request Free Quote

  • Best Prices

  • Affordable

  • Get A Price Quote

  • Does Insurance Cover

  • Are There Grants For

Using sales intent keywords will get people on your site who are in need of your services vs. people just browsing content online. Sales operators also helps Google understand that your website is about selling a service vs. just providing information.

Add buyers intent to your website, Include The Terms "Get a quote," "Purchase," And "Prices" In Your Website Title And Content. Using Purchasing Search Operators Tells Google Exactly What The Purpose Of Your Site Is About.

Use terms such as “Hire, Get Prices, Reviews, Who To Call, Can Come Out Now, Emergency, 24 hour response.

  • Answerthepublic.com is a great free tool that you can use to get tons of long tail keyword ideas

[28]  Start Blogging To Generate Web Traffic And Connect With Your Customers, Blog About Your electrical Services.

  • You can blog about local issues that deal with your types of services.

  • Try to think of how your customers speak and construct a blog post about your services

  • Make sure all of your blogs are related to your type of business, do not go off the topic of your type of business because if you do you can damage the theme of your overall website.


[29]  Try To Build Back-links Pointing To Your Website From Other Related Websites.

  • Back-links are links on other web pages that lead to your page

  • Aim to get back-links that are from local websites

  • You can even get back-links from other local businesses

How to do broken link building.

A good technique to build links is to do broken link building.

  1. Find a page with broken links pointing at it

  2. Recreate the page of the same topic

  3. Email everyone who links to the broken 404 page

  4. Ask them to replace the broken link page with your new recreated page.

Broken Link Building Email Template

Hi [name],

Are you able to update something on your website?

You’re linking to [title of broken page] here:

- [broken link url]

The link is going to this page that no longer exists, it responds with a 404 error page.

I Googled and found a really good page about [title of broken page] here, [your backlink destination url]

Please feel free to add this link to your website in place of the broken link.

I hope this helps, thanks

[30]  Use natural sounding language in your content to get found by people searching for you using Siri, Alexa, And Google Home.

  • Voice search is growing so if you type you content the way people talk, you will have better chances of showing up in search results by people using voice to search.

[31]  Add written driving directions like this to your location, you can use Google Maps to set this up.

  • Written driving directions on your web page send search engines local relevance signals

  • You can also make a driving directions link linking to Google Maps which will open up to a screen where customers can simply enter their address and get step by step directions in Google Maps.

  • Here is how to add a driving directions link to your site.

[32] Use Google Adwords Express and Google Local Service Ads for fast and targeted local internet traffic.

  • Organic search engine optimization takes time so you can use paid ad placements to get fast traffic, but you have to pay per click.

Local Service Ads Are A Huge Lead Generation Tool, here’s how to get started.




You only pay when new customers contact you through your ads.

Get The Google Guarantee Badge

Get The Green Badge

You are automatically applied for the Google guarantee program when you sign up for the Local Services ads. To earn your badge and get your ad shown in the Local Services ads placement, you must pass a background check and have your license and insurance details verified.

Need more help? Ask Google

Add Localization

Add Localization To Your Target Phrases

For any key word combinations you could add localization signal such as nearby towns of neighborhoods. Listing specific landmarks , roads, or even other locally related terms to your target search phrases is a powerful way to capture nearby people looking for your services.

Focus On:

  • Localization

  • Proximity Based

  • Add local landmarks and roads

Use LSI Keywords For Semantic Search Intent

(Latent Semantic Indexing) are keywords semantically related to your main keywords.

  • Using LSI keywords are just like adding related terms to your target key phrases.

    When you use LSI Keywords, you will give search engines and your web visitors a better understanding about the structure of your content.

  • You can use free LSI keyword tools such as LSI Graph and Wordgraph.io

Professional Tips To Add Local Relevance Signals To Your Website


On-Page Website Ideas That Send Localization Signals To Google

Your Page Title:
Use Brand Name + Keyword + Location close together.

Your Meta Description:
Use keyword + location with variations

H1 Tag:
Use 2nd keyword (or category) + location
Example H1 Tag:
Riverview’s Top SEO business

H2 Tag:
Use variations and longtail keywords
Example H2 Tag:
We are the most affordable internet marketing professionals near your location.

Recommended Strategies For H2 and H3 Tags

Make list of Google My business categories that link to inner service pages, these should be your related categorizes.

You get the idea, you should design pages targeting specific Google My Business categories and them make a list of those categories on your page.

Picture Alt Text:
Use Related Keyword or variation

Example Picture Alt Text:
Installer in Riverview

Use YouTube Video Embeds On Your Site:

Add A YouTube Video About [business type + city/town]

YouTube Video Embed:

(You can design a YouTube video to use on your website, the video should target your services + your city/town)

YouTube Video Title:

Title should be locally relevant and include co-occurrence.

Add Your Business Address to your page:

Add your exact address to your web-page.


Cyber Reach SEO
Email: cj@cyberreachseo.com
Phone: 813-374-1106
Url: https://www.cyberreachseo.com
13923 Felix Will Rd
Riverview , FL 33579

Next, add a link from your address to your Google My Business profile


Local store Riverview FL (or your business name in address section) links to - https://goo.gl/maps/6dKcFFaTXUn (GMB Profile)

Add Business Hours And Local Phone Number To Every Page

Hours: (By Appointment Only)

Saturday 9:00AM - 5:00PM

Sunday     9:00AM - 5:00PM

(813) 708-8055


Write a geo-relevant paragraph about your location.
Example City, County and Region:

Big Bend Electric Company is located in Hillsborough County just east of I-75 in Riverview Florida. Our family owned business serves all over Riverview and bordering towns such as Apallo Beach and Ruskin.

Add Written Driving Directions To The Bottom Of Your Website (Use 2-4 Directions)

Use Google Maps For This

  1. Open Google Maps

  2. Click the directions tab

  3. Choose a local starting point (anywhere in town)

  4. Type your business address

  5. Click on the “details” tab

  6. Literally copy and paste the driving directions onto your website

Driving Directions Example

Starting Point:

Riverview High School
11311 Boyette Rd, Riverview, FL 33569

  1. Continue to Balm Riverview Rd

  2. Head northeast

  3. Turn left toward Balm Riverview Rd

  4. Turn right toward Balm Riverview Rd

  5. Continue on Balm Riverview Rd to Clement Pride Blvd

  6. Turn left at the 1st cross street onto Balm Riverview Rd

  7. Turn right onto Big Bend Rd

  8. Continue on Clement Pride Blvd. Take Ambleside Blvd to Felix Will Rd

  9. Continue on Clement Pride Blvd. Take Ambleside Blvd to Felix Will Rd

  10. Turn left onto Ambleside Blvd

  11. Turn right at the 2nd cross street toward Felix Will Rd

  12. Turn right onto Felix Will Rd

  13. Destination will be on the right

You should add about 2 - 4 driving directions to your website, use any location in your town as the starting point. This helps drive local relevance to the search engines.

Add Local Outbound Google Maps Links:
Include 2 - 4 Google Maps links to other attractions in your town.


Example Local Outbound Links:
Big Bend Rd: https://goo.gl/maps/esdLTU5LUHM2

Make Money By Using Intent Based Search Terms

search intent.png

Properly Capturing Searchers Intent And Showing Up For Purchase Based Keywords

Appearing for search terms such as “business type + city/town” is great but there also intent based keywords that you should aim to capture. If you capture search intent with the way you structure your content, you will be shown for a lot of other terms related to someone at the purchasing end of the search funnel.

Informational VS. Transactional Requests

Search Intent Examples:

Informational search queries


Your Customer types: “your business type Riverview Fl”


They may just be doing research or browsing and not looking to purchase electrical services. They are at the top end of the purchase funnel.


Transactional search queries


Customer Types: “Do I need online promotions in Riverview Fl?”  


Intent based match that someone looking to get a generator installed, they are at the end of the purchase funnel and ready to spend money.

Takeaway: Use the second example as a blog topic to capture search intent. You should aim to appear in transactional searches vs. informational searches.

Need Professional Help To Grow Your Business And Promote Locally, We Can Assist You.

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Recommended Reading:

Main Street ROI: https://www.mainstreetroi.com/local-seo-for-electricians/

Sources Of Information:

Web 20 Ranker: https://web20ranker.com/optimize-website-local-maps-ranking/

Google My Business: https://business.google.com

Pingdom: https://tools.pingdom.com/

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Cyber Reach SEO
Phone: 813-374-1106
cash, check, credit card, paypal
13923 Felix Will Rd
Riverview , FL 33579

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